Well that’s almost done.
I’ve had a little re-design of the old blog, some personalisation of the site and a little tidy round of things. It’s still not complete (still some work to do around the links and so on) but that will not be a big job.
I would have titled this post as “Rebranding” but as a Hull City supporter, that’s a bit of a sore subject. It rankles that there’s a body of apathetic ‘supporters’ of the club that believe the owner can do what he pleases, without a shred of consultation, just because he saved the club? Do these people actually care about the club, his history, the proud heritage dating back to the first board of directors in 1904? Sigh, probably not. These people seem to share the view of Henry Ford, who actually said “History is more or less bunk!”
For myself, the gratitude I have towards Assam Allam for sinking his money into saving Hull City does not extend to changing the club’s identity in this way.
Back after WW2, the Needlers bought the club and attempted to rename the club something along the line “Kingston Upon Hull FC”; in the end it didn’t happen and those who know their Hull City history will know that the Needlers ushered in one of the great eras of the club.
It seems odd that Assam Allam, whose country of birth has over 4,000 years of history, hasn’t appeared to understand the powerful link that people in Hull have had to their football club over the past 100-odd years. For a philanthropist of his local standing, this clearly cannot be said to an act for the good of the city of Hull. Clearly it’s a purely commercial decision.
In business, customers are fickle and need to be constantly wooed and persuaded with expensive advertising and similar. The supporters of football clubs have a great loyalty to ‘their club’, but in this day and age, the supporters come in second to sponsors as regards funding. In that respect the Allams are working with what they are familiar with. Unfortunately, a familiarity with football itself, its business idiosyncrasies etc seems to have slipped them by.
However, it is good that the vast majority of the media have, in effect, laughed in the Allam’s face. Indeed, the Premier League have effectively said that for this season, the name will stand, plus that any change for the future must be done in consultation with the fans. Given the apathy in some sections of the TigerNation, I’m not sure how that’ll go.